Introducing, The Behavioural Swipe!
— THE BEHAVIOURAL CONCEPT
It's about damn time someone started a discussion around behavioural concepts, do we think some are overrated or underrated. Can't just let humans have all the fun, behavioural terms deserve some attention too, now get swiping!
— THE INSPIRATION
If it wasn't obvious before, it should be now: Tinder! Yes, Tinder was my inspiration for this. The idea of having a swiping app for behavioural concepts seemed like fun! And it is!
The Behavioural Swipe is an experimental idea for creating our very own version of "Tinder" for Behavioural Science concepts! The idea is to have each behavioural swipe comic will spotlight one popular and controversial concept in behaivoural science. This week's candidate is Nudge. As part of an interactive exercise, one can take part in swiping right or left for this concept and the polling results will be revealed and discussed the following week in the newsletter.