THE perfect recipe
— THE BEHAVIOURAL CONCEPT
A common misconception in many sciences really, but in particular behavioural science, that there is a golden recipe for success in changing behaviour.
We all love a perfect formula. Who doesn't? Whether it is about baking the perfect cookie, finding your soulmate, or coming up with a behavioural solution to a problem, wouldn't it just be nice to have the one recipe, formula, technique?
Turns out, finding THE ONE might be easier when it comes to soul mates than behavioural solutions, ha.
— THE PLACES THIS COMIC HAS BEEN FEATURED
