Page33 from "Thinking Fast And Slow"
— THE BEHAVIOURAL CONCEPT
The importance and challenges of practicing what we preach! What makes this more than just a joke is the kernel of truth that lies between the lines.
"Thinking Fast and Slow" is a book that needs no introduction, but if you want to get a quick overview, the NYTs has a great article on it: https://www.nytimes.com/2011/11/27/books/review/thinking-fast-and-slow-by-daniel-kahneman-book-review.html
— THE INSPIRATION
I was inspired by Austin Kleon's newspaper blackout poetry! And this style complemented my comic idea perfectly!
In the case of behavioural science content, it can at times itself be not as behaviourally informed when talking about being more behaviourally informed. This oversight certainly goes beyond just Danny's book being slightly harder to read, but because Danny is the OG of the BS field, I just couldn't resist...
#sorrynotsorry