Bespoke Behavioural Suit
— THE BEHAVIOURAL CONCEPT
The dangers of treating Behavioural Science like a store filled with quick fixes and solutions that you can just mix and match without critical thinking and tailoring it to specific contexts and cases.
So, the next time you're thinking of walking into the Nudge Store, think again.
Clearly, it takes more than just browsing and picking through a list of behavioural concepts but instead a lot of tailoring to get the best suited behavioural solution.
Pun, very much intended.
(This is an exclusive comic created in collaboration with Dilip Soman at BEAR -Behaivoural Economics In Action At Rotman)
— THE inspiration
The idea of Nudge Store has always been interesting to me and when Dilip approached me with the idea, I was stoked to finally get the right opportunity to create a comic on it!
The best suit after all is carefully tailored, like with any good idea, it takes iteration and dedication.